services
In this age and time, true user experience goes beyond a usable platform, the customer has to enjoy the experience and keep coming back for more. This cannot be achieved by a design and development process focused on just functionality, hence the emergence of User Experience design (UX).
User experience is grounded on the notion that designs must be based on the needs and desires of the customer. In most cases, the experience is perfected but engineering lags behind or vice versa. Experience engineering, coined by Minebrat, aims to bridge this gap using specialized design techniques, extensive research and a time-tested process.
We combine the virtues of UX and engineering to bring about a product that is usable, functional, and desirable. The end goal is always to build a platform that is efficient as well as gratifying for the consumer. Hence, straight from the start, the process is built around the user's perception, motivations, and intentions rather than just the client's needs. And with a detailed customer journey map, an end-users' every interaction with the brand is taken care of, not only the digital platform.
what
client says
We've worked with many companies and trust me these guys know what they are doing. it's a relief to find people who know the colors, style to use & are detailed oriented in their design.
sarah doyale
Experience engineering adapts a multitude of disciplines including User Experience Design, Information Architecture, and Engineering to deliver a product centred on customer needs. This involves the entire process of research, design, architecture, strategizing, testing, deploying, and branding of a platform.
The makings of a true user-experience aren't set in stone, it varies according to the business and its consumers. Hence, the driving factor behind our every design and development process is the purpose of the product and the context in which it is used. Competitive analysis is one of the earliest and most crucial step in our experience engineering process. A deep look into competitor products provides strategic insights beneficial in designing solutions that are one step ahead of the market. And the data on features, functions, and user response of other players in the game lays a foundation for us to build a better product. Also, our analysis is an ongoing process stretched across various fields so that every aspect of your service is better than the best of the industry and stays the same in the future too.
An aesthetically pleasing platform is not the sole benefit of our designing services. Our seasoned designers also factor in the ease of use and accessibility of the product while formulating a plan. And thus, the colour palette, layout, and all the elements come together to direct the users to their destination without much fuss or effort. A good design doesn't serve a purpose if it's not easily comprehensible by the end-users. That's why we employ A/B testing to validate the ideas and designs before it reaches the next stage. Thus every single decision we make is backed by facts and results to avoid uncertainties and risks.
Our engineering process starts off with product architecture and security, and then move towards the building of a product with flexibility and reliability. Deep domain experience and state-of-the-art technology enable us to cater to diverse users across platforms. And with a user-centred approach we to develop highly interactive interfaces that provide purposeful and enjoyable digital experience to the users.
We also employ a whole range of tested and proved techniques to augment the development process at each phase. Such as utilizing information architecture to describe every path or avenue that users can take to interact with the product. The whole visual representation of a product's features, infrastructure and functions is built on a user's perspective. Thus this well fleshed out blueprint helps us to determine the possibilities of the product and develop or update features in the future.
Customer experience can be divided and mapped out to establish a user's journey from start to finish. And an extensive map can help to determine all the touchpoints of user interaction with the product or service. This goes beyond a consumer just using a website, but rather every experience they have with your brand. And this research insights, customer data, and valid objectives lay the foundation for our experience engineering process. With end results that align with customer needs as well as a stakeholder's goals.
Our intuitive solutions and strategies are equipped to deliver rich-user experience by even building upon the existing infrastructure. And with our creative, research, and technical team working in tandem, we help you seamlessly navigate the entire digital journey.
Likewise, Minebrat's design and development approach is deeply rooted in collaboration and open communication with clients and their customers. Thus, the products our professionals come up with will be customized to your business requirements and consistent across all the channels. We offer the same values, culture, and experience at every step and device. Our well-thought-out and developed digital solutions will help you engage as well as retain consumers.
what
client says
We've worked with many companies and trust me these guys know what they are doing. it's a relief to find people who know the colors, style to use & are detailed oriented in their design.
sarah doyale
In this age and time, true user experience goes beyond a usable platform, the customer has to enjoy the experience and keep coming back for more. This cannot be achieved by a design and development process focused on just functionality, hence the emergence of User Experience design (UX).
User experience is grounded on the notion that designs must be based on the needs and desires of the customer. In most cases, the experience is perfected but engineering lags behind or vice versa. Experience engineering, coined by Minebrat, aims to bridge this gap using specialized design techniques, extensive research and a time-tested process.
We combine the virtues of UX and engineering to bring about a product that is usable, functional, and desirable. The end goal is always to build a platform that is efficient as well as gratifying for the consumer. Hence, straight from the start, the process is built around the user's perception, motivations, and intentions rather than just the client's needs. And with a detailed customer journey map, an end-users' every interaction with the brand is taken care of, not only the digital platform.
Experience engineering adapts a multitude of disciplines including User Experience Design, Information Architecture, and Engineering to deliver a product centred on customer needs. This involves the entire process of research, design, architecture, strategizing, testing, deploying, and branding of a platform.
The makings of a true user-experience aren't set in stone, it varies according to the business and its consumers. Hence, the driving factor behind our every design and development process is the purpose of the product and the context in which it is used. Competitive analysis is one of the earliest and most crucial step in our experience engineering process. A deep look into competitor products provides strategic insights beneficial in designing solutions that are one step ahead of the market. And the data on features, functions, and user response of other players in the game lays a foundation for us to build a better product. Also, our analysis is an ongoing process stretched across various fields so that every aspect of your service is better than the best of the industry and stays the same in the future too.
An aesthetically pleasing platform is not the sole benefit of our designing services. Our seasoned designers also factor in the ease of use and accessibility of the product while formulating a plan. And thus, the colour palette, layout, and all the elements come together to direct the users to their destination without much fuss or effort. A good design doesn't serve a purpose if it's not easily comprehensible by the end-users. That's why we employ A/B testing to validate the ideas and designs before it reaches the next stage. Thus every single decision we make is backed by facts and results to avoid uncertainties and risks.
Our engineering process starts off with product architecture and security, and then move towards the building of a product with flexibility and reliability. Deep domain experience and state-of-the-art technology enable us to cater to diverse users across platforms. And with a user-centred approach we to develop highly interactive interfaces that provide purposeful and enjoyable digital experience to the users.
We also employ a whole range of tested and proved techniques to augment the development process at each phase. Such as utilizing information architecture to describe every path or avenue that users can take to interact with the product. The whole visual representation of a product's features, infrastructure and functions is built on a user's perspective. Thus this well fleshed out blueprint helps us to determine the possibilities of the product and develop or update features in the future.
Customer experience can be divided and mapped out to establish a user's journey from start to finish. And an extensive map can help to determine all the touchpoints of user interaction with the product or service. This goes beyond a consumer just using a website, but rather every experience they have with your brand. And this research insights, customer data, and valid objectives lay the foundation for our experience engineering process. With end results that align with customer needs as well as a stakeholder's goals.
Our intuitive solutions and strategies are equipped to deliver rich-user experience by even building upon the existing infrastructure. And with our creative, research, and technical team working in tandem, we help you seamlessly navigate the entire digital journey.
Likewise, Minebrat's design and development approach is deeply rooted in collaboration and open communication with clients and their customers. Thus, the products our professionals come up with will be customized to your business requirements and consistent across all the channels. We offer the same values, culture, and experience at every step and device. Our well-thought-out and developed digital solutions will help you engage as well as retain consumers.
case study
case study
case study
